Jul 24
Tags: black and white, cool, creation, Design, drawing, funky, guerilla, illustration, interact, munich, nice, raymoore, style, type, typography
Jul 09
Sep 14
Queensland Tourism Flashes Flesh in the Streets To Grab Attention: “
To make Queensland Australia the number one choice for a winter holiday.
They decided to have bikini-clad ladies and bathing suited boys in heavy coats flashing people in the much colder southern states of Australia.
24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.
The trench coats were lined with a tropical Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.
The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.
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(Via stuff4business.)
Sep 14
How To Supercharge Your Advertising Message: “
Any promotion that dramatically illustrates what it is that your product or service DOES FOR YOUR CUSTOMER supercharges its effectiveness.
This great promotional device shows exactly how you can achieve this with good humor.
The point is: stop the boring ‘brag and boast’ stuff and spend some quality time thinking about what problems your product solves for your CUSTOMERS (remember them, they are the ones that pay the bills) then think of a way of showing your product solving that problem.
C’mon this stuff ain’t rocket science.
Sep 12
Guerrilla Movie PR Stunts – Chucky Unleashed in Times Square (VIDEO): “
(TrendHunter.com) In this guerrilla DVD promotion, Chucky visits Times Square. In a brilliant marketing move, 20th Century Fox released a horde of iconic Chucky lookalikes to wander among the crowds in New York City.
The…”