Dec 22
Graeme Taylor captures the world using a high-speed video camera on a fast-moving train.
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(Via swissmiss.)
Dec 22
BMW S 1000 RR: Flash-Projection: “
Brief:
Turn young potential motorbiker into fans of BMW Motorrad. By staging the brand in an unseen, really fascinating way.
Solution:
The first cinema commercial that doesn’t use a directly visible logo. During an exciting Superbike commercial we illuminated the BMW logo with a harmless photo flash onto the audience`s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an afterimage. BMW literally got inside people’s heads – involving them instead of boring them.
Result:
People who visited the movie shows were fascinated by this innovative performance. BMW Motorrad got a lot of positive feedback, especially excited comments in various biker blogs. Even film critics wrote about the event in their reviews. And of course there were several reports on BMW TV. At the pre-season opening at BMW Motorrad dealers a significant number of younger people referred to the event and asked for information material about Ruben Xaus and his Superbike. the BMW S 1000 RR. The S 1000 RR is sold out until September 201 O. A huge success inmidst a declining bike-market. A success BMW Motorrad never believed in before the start of the campaign.
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Helmut Huber
Copywriters: Matthias Harbeck, Helmut Huber, Lorenz Langgartner
Art Directors: Veronika Broich, Thomas Ardelt
Production Company: Embassy Of Dreams Filmproduktion, Munich
Film Director: John Buche
Production Company Producers: Helmut Hartl, Christian Schelb, Sebastian Eberhard
(Via I Believe in Advertising | Advertising Blog & Community.)
Dec 19
Der Doctor Guerrilla: Brain, Hand, Heart, Liver: “
‘Need new ideas?’
‘Need a hand?’
‘Need heart and passion in your agency?’
‘Need a liver in your agency for your guerrilla marketing?’
Advertising Agency: Der Doctor Guerrilla, Italy
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(Via I Believe in Advertising | Advertising Blog & Community.)
Dec 14
Stockholm Pride: How hetero?: “
URL: http://www.stockholmpride.org/howhetero
Case video: http://ourwork.se/heterobanner2
In one of the previous parts of the How Hetero campaign, we created a test where you could analyze Spotify Playlists, in order to find out how hetero you are. All the playlists that the public tested, were savad in a database that soon reached more than 100.000 playlists, from 0 to 100% on the hetero scale. Then we thought, why not it around? We created a banner from which you could choose the ‘hetero level’ on the music. We wanted to illustrate the fact that unwritten rules of how the society designate a ‘real’ man or woman, can be disciminating to people with different sexuality preferences.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Martin Cedergren
Copywriters: Kalle Åkestam, Monica Born, Joakim Labraaten
Art Directors: Yvan Archimbaud, Lars Baecklund
Account Director: Fredrik Widén
Account Manager: Bella Lagerquist
Web Producer: Ellinor Bjarnolf
Marketing Directors: Jessica W Sandberg, Claes Nyberg
Production Agency: Thomson Interactive
Learn how to do great ads like this on Creative Pro.
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Dec 04
Don’t be scared of running costs.
Smart fortwo. Extremely economical.
Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Copywriter: Alexander Busch
Art Director: Joerg Tavidde
Photographer: Jost Hiller (Notes)
Illustrators: Klaus Assmann
Account Supervisor: Dirk Spakowski
Account Manager: Sebastian Schlosser, Thanh Vu Tran, Michaela Huenlein, Guelcan Demir
Learn how to do great ads like this on Creative Pro.
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Dec 04
The BendDesk solution to desktop multi-touch: “
To paraphrase Steve Jobs, a central problem with multitouch as a desktop user interface is that we need to work with our hands on the horizontal (think of the keyboard, mouse, or tablet on your desk) and view on the vertical (the monitor in front of you). Jobs indicated that Apple testing showed users’ arms would become fatigued from constantly reaching out to touch a vertical monitor.
Well, check out Media Computing Group’s BendDesk concept, a wicked touch display that curves like a halfpipe:
I have problems believing something this bulky will become the dominant solution, but I think it’s a neat and important step in the development of desktop multitouch. And as CNET’s Ed Moyer suggests, I’d love to be able to modify Photoshop docs with my hands, then flick the finished image up onto the vertical part of the screen to examine.
via engadget
(Via core77.com’s design blog.)
Dec 04
Amnesty International: Death to death penalty: “
‘Death to death penalty. 139 countries have wiped out the death penalty. Only 58 are left to convince. Join us at www.amnesty.fr’
Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Producer: Mecanique Général
Art Buyers: Barbara CHevalier, Dorothée Dupont
(Via I Believe in Advertising | Advertising Blog & Community.)
Dec 04
Getty Images: Urban Monster, Landscape, Underwater: “
Advertising
Agency: Shalmor Avnon Amichay Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Paul Paszkowski
Executive Client Director: Adam Polachek
Account Supervisor: Liraz Kolodro
Account Executive: Maya Yagel
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(Via I Believe in Advertising | Advertising Blog & Community.)
Dec 04
Plenty.tv: “
Agency Plenty have updated their folio recently as well as winning awards. Colour-rich visual delights it’s no surprise to find out that the brains behind the operation are Pablo Alfieri and Mariano Farias.
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(Via FormFiftyFive – Design inspiration from around the world.)