Oxyfit Oxygen-Boosting Backpack [Exercise]: “

The Oxyfit backpack
Here’s how it works. The tube, which goes in front of your face like you were Neil Patrick Harris answering phones for a Haiti telethon, pipes oxygen from the backpack directly to your breathing space. With this, you’ll raise the normal 20% oxygen level of Earth’s atmosphere that you get to a more Olympic-level 30%. Is this $2681 backpack worth it to help you exercise longer by giving you more oxygen? That depends on how fat you are. [Japan Trend Shop via Oh Gizmo via Fashionably Geek]

Feb 17
Braunwald Tourism: Mountain degustation in the city: “
A poster covered with sealed air bubbles invites polution plagued pedestrians to soak up the fine mountain air in the car-free mountain resort «Braunwald» (Switzerland). A campaign by «Braunwald Tourism» in all major cities in german-speaking Switzerland.
Advertising Agency: Wirz BBDO Network, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Conny Jäger
Copywriter: Hanspeter Schweizer
Published: December 2009
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(Via Ads of the World: Creative Advertising Archive & Community - Your Daily Dose of Creativity from Around the World.)
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Feb 14
SanDisk Micro: “



Agency: Nolin BBDO, Montreal
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Illustrator: Jeffrey Limon
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(Via advertising/design goodness - advertising and design blog.)
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Tags: disk
Feb 14
iG Delas: Einstein: “
Why not?
delas - The women’s website from IG
ig.com/br/delas
Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto
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(Via Ads of the World: Creative Advertising Archive & Community - Your Daily Dose of Creativity from Around the World.)
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Feb 14
Metronomy – A Thing For Me: Inventively Motion-tracked Music Video: “
One of the big advantages of building a project around a single effect or idea is that you can spend time experimenting, and build interesting permutations of your central idea:
A Thing For Me from Metronomy on Vimeo.
From a ridiculously basic central tenet, and some reasonably simple motion-tracking and animation, this piece unfolds some fascinating and entertaining ideas.
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(Via Create Digital Motion.)
Feb 13
1Gbps Streaming Achieved With Infrared Light [Research]: “
A Penn State graduate student and professor have built a system that transmits wireless data at 1 Gbps over infrared light. And they think it can go even faster.
Just last month, we saw Siemens get to 500Mbps streaming using white LEDs, but this infrared solution works at twice that speed:
Their setup sent data across a room by modulating a beam of infrared light that was focused on the ceiling and picking up the reflections using a specially modified photodetector. The pair says that their measurements show the system could support data rates ‘well beyond’ the one gigabit per second they are currently claiming.
While there are some hurdles to overcome before optical wireless networks become commonplace, the professor who guided the project believes that if the technology continues to develop at its current pace, we could see a practical application within three years. [PSU via Technology Review]

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(Via Gizmodo.)
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