Amnesty International: Woman in a suitcase: “
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriter: Nicolas Becker
Art Directors: Christian Sommer, Ivo Hlavac
Account Supervisors: Michael Freitag, Britta Christoph
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Video: http://demo.fb.se/e/vasttrafik/travelplanner/
Insights, Strategy & the Idea: The campaign’s goal was to make public transport easier to use for people how always commute by car.
Creative Execution: To achieve this we focused on the web-based travel planner and developed a widget as well as made it work with cellphones and iPhones. Then we took the travel planner direct to the streets. In addition to a traditional outdoor campaign we showcased the travel planner in real-time within an outdoor ad unit - right at the metro stop - allowing pedestrians to plan their journey on the spot.
Results and Effectiveness: Around 3000 people used the travel planner in the abribus, during the two weeks it was displayed.
Advertising Agency: Forsman & Bodenfors, Sweden
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UN World Food Programme: Child: “
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Christoph Everke, Tim Strathus, Matthias Mittermueller
Copywriter: Tim Strathus
Art Director: Matthias Mittermüller
Illustrator: Ralph Steadman
Account Supervisors: Christiane Broch, Bianca Bensemann
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Giant constrictor snake squeezing complete Copenhagen citybus.
Advertising Agency: Bates Y&R, Copenhagen, Denmark
Creative Director: Ib Borup
Art Director: Peder Schack
Agency Producers: Josephine Winther-Poupinel, Steen Nøhr
Other credit: Erich Karsholt
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(Via I Believe in Advertising | Advertising Blog & Community.)
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Awareness Campaign Against Vandalism: Labels: “
Advertising Agency: Gap’s, Spain
Creative Directors: Rafael Rodriguez Galobart, Juan Antuñano
Copywriter: Carla Garraus
Production Company Producer: Sonia Ledesma
Agency Producers: Tamara Ros, Maria Egaña, Cecilia Carrasco
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The United Church of Canada: Nudists: “
We’re just glad you could make it. Norval United Church. Our Doors Are Open.
Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Malcolm Roberts, Brian Smith
Art Director: Jenny Luong
Copywriter: Omid Amidi
Photographer: Tom Feiler
Published: November 2009
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W3haus: Twitter tree Christmas card: “
Check out the site: http://myxmastweet.com/
To make Christmas more present in people’s lives W3haus creates a special project on the web. The goal is to use Twitter’s popularity and create a huge Christmas tree with thousands of tweets. ‘Instead of using traditional cards or even e-mails, we’ll let Internet users send holiday greetings to friends and family in Brazil and the world, in an easy and different way’ says Tiago Ritter, Director of W3Haus. www.myxmastweet.com is a giant tree decorated with thousands of tweets from people from around the world. The tweets can be placed in different ways. Through Twitter, using the tag #myxmastweet or through myxmastweet.com, simply logging onto Twitter and typing the message. You can also send a message to a specific contact. The recipient will receive a mention message on Twitter stating that there is a holiday message for him in MyXmasTweet.
Advertising Agency: W3haus, Porto Alegre, Brazil
Creative Directors: Chico Baldini, Leo Prestes
Creation: André Jardim, Gabriel Schmitt
Art Director: Pablo de la Rocha e Vinicius Stein
Account Manager: Tiago Ritter
Motion/SoundFX: Matias Causa e Miguel Neves
Project Manager: Larissa Magrisso
Development: Alessandro Cauduro, Gustavo Allebrandt, Luiz Sordi
Published: December 2009
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Wendy’s Real is what’s fresh right now.
Check out the site: http://www.wendysrealtime.com
Advertising Agency: Kaplan Thaler Group, New York, USA
Creative Directors: Andy Green, Julian Wild
Art Directors: Eric Wagliardo, Leroy Tellez, Steve Celestin
Copywriter: Casey Soloff
Illustrator: Vault49
Site Development: Rokkan
Published: October 2009
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Go to http://www.junkersnavidadcalida.com or http://www.junkersnavidadfria.comand you can send Christmas wishes at whatever temperature you desire.
Junkers are specialists in providing warmth and comfort in people´s homes, and this year, Christmas can be as cold or as hot as one wishes. ARC-Leo Burnett Iberia created this web to send Greetings to clients and employees of Junkers using a humorous tone. The navigator can choose a greeting that is freezing cold or nice and warm, simply by adjusting the thermostat.
One can choose between a cozy message in a friendly tone from a warm bathtub at 38º or a chilly message from a Swedish friend who is putting together a chair in his 11º tub.
Advertising Agency: Leo Burnett, Portugal
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Yves-Behar-designed $75 One Laptop Per Child tablet: Too good to be true?: “
Yves Behar/fuseproject’s update to the One Laptop Per Child machine, the stunning XO-3, is a touchscreen tablet device slated for 2012 release with a surprising (and at this point, presumably theoretical) $75 price point. Says fuseproject Program Manager Melissa Guthrie,
While the distribution of OLPC XO continues, today we and OLPC are presenting the XO-3. Our new design features an all plastic tablet screen which is semi-flexible and extremely durable (compared to current glass screens which crack upon impact), and just like the original XO, the display can be optimized in both transmissive and reflective modes for indoor and outdoor lighting conditions.
The XO-3 supports many use scenarios to fulfill kids’ learning needs: from horizontal book mode to portrait reading mode, to multi-touch, so many hands can play and learn together on the same screen, to a full-touch keyboard and a back facing camera.
Hit the jump for more shots.
(Via core77.com’s design blog.)
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