Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it’s the world’s top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville’s epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life.
Singaporeans spend the most time out of any nationality on Facebook – at least 39 minutes a day. However, this coupled with a culture of extended working hours, has meant that although highly socially networked, they rarely to come together to celebrate in person. This year, Heineken is celebrating Christmas in a monumental way with the creation of a festive landmark powered by social media. Towering at 11 metres with 48 LCD screens all around, the Heineken Social Christmas Tree is designed to broadcast Christmas greetings exchanged on Facebook in the public space. Via the Facebook app, you can send your friends a festive greeting by tagging them on your customised virtual tree. After that, see your creation come to life as a digital visual showcase on the actual tree sculpture. A video recording of the broadcast will be sent to you and shared with your friends on Facebook as well. The Heineken Social Christmas Tree is now up at Clarke Quay Central Fountain from 17 – 26 December.
Agency: Iris, Singapore
Creative Directors: Subha Naidu, Clarence Chiew
Art Directors: Steven Jodistiro, Vincent Tay
Copywriter: Selwyn Low
Additional Credits: Make Studios, Edwin Cheong Studios
Schneller ins Trikot = Faster into the Jersey
I love this spot. It gets me very excited for the Euro next year. Please comment if you know the full credits. Go Schland Go. 
“Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”
Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
“SpaceFox. Whatever you imagine fits in.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Caio Tezoto
Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it’s the world’s top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville’s epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life.
Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder
In celebration of the year of the Water Dragon, Euro RSCG Singapore and Carlsberg have launched a new integrated campaign, “Fortune flows with Carlsberg”.The executions show a 3-D rendered water dragon around the can, giving the brand a modern and fresh look.
Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Kevin Pereira
Creative Directors: Scott Isaac, Eddie Wong
Art Director: Eddie Wong
Copywriter: Scott Isaac
Account Director: Ariel Lee
Account Executive: Manavi Sharma